Why We Started This Work
In 2017, we recognized a critical gap. Young people were making financial decisions earlier than ever—online purchases, digital wallets, peer pressure around spending—yet schools provided little preparation.
Traditional financial education, when it existed, felt disconnected from the reality teenagers faced. They didn't need abstract economics lessons; they needed practical tools for the money situations in their actual lives.
We started with small workshops in community centers. The response from both parents and young people confirmed what we suspected: there was genuine hunger for this knowledge, delivered in an engaging way.
Today, we've worked with over 250 young people across London, adapting our methods as the financial landscape evolves while maintaining focus on timeless principles.